A LOVE STORY

VITO COPPOLA

Introducing A Love Story, our new campaign celebrating the authentic Italian flavour and irresistible taste of Britain's Favourite Pesto. Starring professional dancer and 2024 Celebrity MasterChef Winner Vito Coppola, the playful film brings to life a feeling many Saclà Pesto lovers know all too well: when something tastes this good, sharing suddenly becomes a lot more difficult. Full of warmth, humour and Italian charm, it's a light-hearted celebration of the passion and enjoyment that great food brings to everyday moments.

*Saclà is the UK’s No.1 pesto brand by value share. Source: Circana, Pesto category, 52 w/e 21 Feb 2026.

Watch the full film here and discover why You'll Know When It's Saclà Pesto.

Meet Vito Coppola

Professional dancer, Celebrity MasterChef winner, proud Italian and passionate foodie – Vito Coppola was the perfect choice to star in A Love Story.Known for bringing warmth, energy and authenticity to everything he does, Vito shares the Saclà love of great Italian food and the traditions that bring people together around the table. Proud of his Italian heritage, he's passionate about celebrating the flavours, culture and joy that make Italian cuisine so special.As Britain's Favourite Pesto with Italian roots at its heart, partnering with Vito felt like a natural match. Together, we're celebrating the authentic Italian taste, passion and quality that have made Sacla' a household favourite for generations.