So, setting up Italianavera seemed a natural step. For Diana, it wasn't enough to just keep experimenting. She wanted to make sure that anyone, anywhere in the world, could experience the mouth-watering flavours of her home and her childhood. Starting at home, it quickly expanded, and developed a reputation for capturing the essence of Italian cooking in everything it offered. So, it's no surprise the company has won multiple awards too.
There’s no place like home – and when it comes to Italianavera, that’s certainly the case. The slopes of Mount Vesuvius – with their mixture of warm, sea air and rich, volcanic soil – are the perfect place for growing the juiciest, sweetest tomatoes in all of Italy. And Diana has made sure – she’s been all over the country in pursuit of the freshest, highest-quality ingredients for her produce. But no matter what, she kept coming back to Campania, and the town of Nocera Inferiore, just a few kilometres away from where she grew up. That’s where she works her magic, personally overseeing every batch to ensure they capture the traditions of her family, and the flavours of her home.
And her tomatoes look as good as they taste. She's worked with Italian artists to ensure her cans and bottles capture everything she loves about her produce. Their vibrant colour, fragrant smell, and their fresh, sweet taste. Which means they'll be as welcome on your kitchen shelf as they will be in any truly Italian recipes you're cooking up.